Content Manager and Marketing Strategist. I own content end to end: strategy, planning, production and execution, for teams building something that matters.
Selected content I've planned, written and produced, turning technically complex products into clear, readable stories.
Wrote dOrg's case study on the USD0 stablecoin build, turning a complex technical engagement into a clear, readable story.
View piece →Newsletter piece translating a technical decision into a founder-friendly framework, educational content that builds authority.
View piece →Podcast episode produced end to end: booking, narrative arc and distribution. Part of a series built from zero.
View piece →Trend analysis connecting a cultural shift to what it means for brands and creators. Editorial writing that makes a big idea legible.
View piece →Wrote content across dOrg's website, shaping how the studio explains its work, services and value to founders.
View piece →Wrote the case study on dOrg's work building Zodiac and Tabula, making modular DAO tooling legible to a non-technical reader.
View piece →Monthly newsletter breaking down Web3 trends, RWAs, modular chains and onchain AI agents, for a technical but broad audience.
View piece →Founder-led conversation shaped into a tight, on-brand story. Interview production that turns guests into compelling narratives.
View piece →Launch article introducing AITV and its vision, brand storytelling that positions a new product in a crowded space.
View piece →Wrote the case study on dOrg's StarkWare engagement, translating deep-tech scaling work into an accessible narrative.
View piece →Launch announcement written to make a protocol update feel like a movement. Product news reframed as narrative momentum.
View piece →Episode spotlighting a data-availability project, produced and packaged for the series. Complex infra made listenable.
View piece →Wrote dOrg's case study on the DAO Drops retroactive funding experiment, making a novel mechanism easy to follow.
View piece →Newsletter feature telling the story of dOrg's work with Usual, a technical build shaped into a compelling narrative.
View piece →Episode on a privacy-focused infrastructure project, produced and shaped into an accessible conversation.
View piece →Wrote the case study on dOrg's Homebase project for Tezos, translating on-chain governance into approachable language.
View piece →Thought piece on how a distributed team self-organizes, turning an abstract idea into a clear, human explanation.
View piece →Some additional content and strategy work is under NDA, including Layer-1 blockchains and an ecosystem supporting AI dApps, among others. Happy to talk through it on request.
In every role, content strategy, planning, production and execution have been the core of what I do, whether that's running a full department or writing the piece myself.
Outside of client and employer work, a few things I've built and shipped myself.
An AI-powered brand and content strategy tool. It runs market research, brand strategy, audience profiling, voice guidelines, SEO and ready-to-publish content in one flow, powered by Claude.
Grew a Web3 founder interview series to 38 episodes, handling booking, narrative planning and distribution end to end.
A brand strategy slide template and guide for founders and small brands, designed and sold independently.
Content ideas gathered from market signals and turned into drafts by dOrg's team. I verify and correct the content before it goes out.
View project →I turn technically complex products into clear, compelling content, and I build the systems that let it scale.
Brands & social media
Brands and social accounts I've planned and produced content for across very different industries: hospitality, wellness, education, design and tech. Each brand had its own objective. Some prioritized positioning and content quality, others community or conversions. The right metric depends on the goal.